Monetize Your Blog With Email Marketing

DISCLOSURE: A huge "thank you" to Campaign Monitor for supplying the infographic used in today's post.

If you're a blogger, you know you have to stay on top of all the new trends in marketing, because not only do you have to create interesting content, you also have to make sure people are reading it! Blogging as a business is a numbers game. You can create all the beautiful pictures of roast leg of (insert random foul or mammal here) you want, but if no one is reading it, you're pretty much out of luck if you want to monetize your blog.

There are lots of ways to get more readers if you're willing to put in a little effort in the marketing department. There is tons of info out there, free for the taking if you just do a little research... or let me do it for you. (wink wink)  First, let's look at email marketing campaigns. This is a good way to get the most bang for your advertising buck! So, what makes for a winning email campaign? Several factors come into play... design, audience, length of the campaign, lots of stuff. Since I'm a writer, and not necessarily an email marketer, I leave that stuff up to the pros. Using a service like Campaign Monitor takes all the guesswork out of crafting a successful email marketing campaign. Here are a few interesting stats I gleaned from their site that show email marketing is NOT dead!

Infographic credit